Headshots: A Lesson In Character

One of my accounts is owned by two great, young, local boys and I’m trying to wrestle them into a photo shoot in preparation for the relaunch of their website.  I use a little humor with clients regarding image and technology based on the belief that lectures about such things are BOR-ING.  I know some of these are not technically headshots, but I feel a meme coming on……

BAD HEADSHOT

https://i0.wp.com/www.robbieaugspurger.com/blog/images/corporate_headshot_01.jpg

GOOD HEADSHOT (Im buying whatever he’s selling.  And I want a ride in that car.  Like now.)
http://tonicstudio.files.wordpress.com/2009/04/bloggmurphy11.jpg

DOUCHEBAGS (nice fake plants, I cant wait to do business with these guys, or staple my head to the carpet. That’s one 3-ring away from being a Trapper Keeper)
https://i2.wp.com/www.chicagoillinoisweddingphotography.com/uploads/2009/08/03-chicago-illinois-commercial-photographer.jpg

LESS DORKY  (amazing what a tailored gold blazer and soft lighting can do for a dork)
https://i1.wp.com/urbanlightstudios.com/image/02Hight069Z.jpg

FRIENDLY BUT SLOUCHY (we make great pizza, but if that Papa Johns opens up, we’re toast)
https://i1.wp.com/hoboken411.com/wp-content/uploads/2009/07/dina-and-ottavia-co-owners-of-marisas-pizza-in-hoboken-nj.jpg

APPROACHABLE BUT POLISHED  (our small cheesy bbq bar is hurting the Hooters down the street)
https://i1.wp.com/s3.amazonaws.com/bzzagent-bzzscapes-prod/co-founders-sean-greenberg--mark-greenberg---david-lrg.png

DORKY PARTNERS (we work together!!!!! yay!!!!!!! video games, yay!!!!)
https://i2.wp.com/www.odt.co.nz/files/story/2008/10/pocketsmith_co_founders_from_left_francois_bondigu_1514324003.jpg

COOL PARTNERS  (we work together, but still have girlfriends)
https://i0.wp.com/static.guim.co.uk/sys-images/Technology/Pix/pictures/2008/07/23/twitter460.jpg

COMPLETELY OVER STAGED (lemme guess, you deal in antique Japanese artwork?!)
https://i1.wp.com/www.cristina.org/images/bruce_yvette_cofounders.jpg

STAGED BUT COOL (clever, approachable, very google since they “play” with their logo all the time)

https://i1.wp.com/static.guim.co.uk/sys-images/Media/Pix/pictures/2009/5/19/1242729505896/Google-co-founders-Larry--001.jpg

I”ll probably catch flack from my Jersey friends for dissing their Hoboken pizzeria, but I was making a visual point.  I bet Dina & Ottavia’s business wipes the floor with Papa J’s, I just argue that a decent headshot can reflect that.  There’s merit in leaving things a little “analog” but given that character counts so much these days, it can be that extra 5% that tips the customer’s scales.  You are your company’s greatest asset, just look at Tiger Woods.

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